Millennials lead San Diego mortgage market but struggle with affordability

Millennials now make up more than half of mortgage inquiries in San Diego, but record home prices and steep down payments keep ownership out of reach for many.

 

SAN DIEGO — Millennials are now driving the region’s mortgage demand, but record home prices and steep down payments continue to test their path to ownership.

Millennials drive new loans

In 2024, buyers aged 28 to 43 accounted for 51.6 percent of all mortgage purchase inquiries in the San Diego metropolitan area, according to LendingTree data. That’s higher than the national average of 49.7 percent and places San Diego among the top 15 U.S. metros for millennial home-loan activity. The average age of these borrowers was 35, seeking loans of about $625,000 with annual incomes near $121,000.

Prices climb faster than paychecks

According to Redfin, the median sale price in San Diego County hovered near $899,000 in September 2025, with the city median closer to $935,000. Federal housing data show prices rising nearly 3 percent year-over-year. Despite solid incomes, many buyers face barriers that extend well beyond interest rates.

The median down payment for a home in the area reached $169,000 at the end of 2024, almost three times the U.S. median, forcing younger buyers either to delay purchases or rely on family support.

Fewer young owners in a tight market

Only about 8 percent of San Diego homeowners are under age 35, well below the national share, underscoring how hard it is for younger residents to move from renting to owning. Analysts say the region’s limited housing supply, high construction costs, and strong investor presence keep prices high and inventory thin.

Help programs aim to close the gap

To ease the entry barrier, the San Diego Housing Commission and the County of San Diego offer assistance programs for first-time buyers, including deferred-payment loans and down-payment help of up to 22 percent of the purchase price. These programs target working professionals who can afford monthly payments but struggle with upfront costs.

Housing officials also encourage buyers to track official Home Mortgage Disclosure Act (HMDA) data, which provide a clearer picture of who is successfully closing loans. Early trends show that while millennials dominate loan inquiries, actual approvals still favor older buyers with greater home equity and savings.

Owning a home, still out of reach for many

Millennials have emerged as the engine of San Diego’s mortgage market, a sign of enduring faith in homeownership despite daunting prices. Yet strong demand alone cannot offset the gap between income and housing costs. Unless affordability improves through increased supply, wage growth, or expanded support programs, many millennial buyers will remain on the sidelines, saving longer for a home in a city where opportunity still outpaces accessibility.

 

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