Filipinos celebrate joy and togetherness with TikTok this Christmas
Study finds that Shoppertainment plays a big role in inspiring Philippine holiday traditions TikTok, the leading destination for short-form mobile videos, is amplifying the spirit of joy, togetherness, and gift-giving by offering a unique opportunity for users, creators, sellers, and brands to connect with one another through Shoppertainment, a content-driven commerce approach that entertains…