FIVE Negrense bookmakers won the 2023 Gold Quill Award bestowed by the International Association of Business Communicators (IABC) based in Chicago. In collaboration with Impress Quality Printing Philippines Inc. and Media Wise Communications Inc., their winning entry was the pioneering coffee table book titled “Sugar & Smiles: The Negrense Legacy Beyond 2020.”
The team that produced Sugar & Smiles was led by Conrado Gen Tomas, Jose Kilayko Montalvo III, Benjamin de Leon Torre, Ma. Teresa Quebrar-Manalili, and J. Albert Araneta Gamboa. Together with 30 writers and creative staff, they launched the book in November 2021 at the main activity center of Ayala Malls Capitol Central. Negros Occidental Governor Eugenio Jose Lacson supported the book project along with several local government units and congressional districts as well as major corporations and private enterprises.
This 320-page heirloom collectible is the first coffee table book about Negros Occidental. Its cover was designed by graphic artist Nikki Solinap and the inside pages contain original artworks from watercolor painter Edbon Sevilleno. The book’s main chapters were written by historians Modesto Sa-onoy and Roque Hofileña; lawyers Rayboy Pandan and Eli Gatanela; culturati Cecilia Locsin-Nava and Lloyd Tronco; chefs Richard Ynayan and Mia Lizares-Gonzaga; veteran journalists Carla Gomez and Cedelf Tupas; tourism official Christine Mansinares and advertising executive Nikki Golez. The book project’s beneficiary was Kalipay Negrense Foundation under Anna Claparols Balcells.
IABC is the foremost global community of communications professionals representing diverse industries and disciplines. For more than 40 years, IABC’s Gold Quill Awards program has recognized excellence in strategic communication worldwide and is acknowledged as one of the most prestigious awards programs in the industry.
Limited copies of the book will be available for sale at the Long Beach-Bacolod booth during the MassKara Festival event at Recreation Park in Long Beach on June 11.