UCC Acquires Allegro Beverage, Fosters Sustainability in Coffee Industry

UCC Holdings Japan acquired Allegro Beverage in 2017 as part of its global expansion efforts.
L-R: Koike Shunta, Chief Corporate Planning Officer, UCC Asia Pacific; Naoya Fujimoto, General Manager, UCC Philippines; Yasmin A. Vasquez, Chief Executive Officer, Allegro Beverage Corporation; Kosuke Fujishima, Executive Officer, UCC Holdings and Chief Operating Officer, UCC Asia Pacific; and Hubert U. Young, President and Chief Executive Officer, UCC Philippines

UCC Holdings Japan Acquires Majority Shares of Allegro Beverage Corporation, Fostering Sustainability and Growth in the Philippine Coffee Industry

Manila, Philippines – Ueshima Coffee Co., Ltd. (UCC) Holdings Japan, a global integrated coffee business, has unveiled a state-of-the-art showroom and headquarters for Allegro Beverage Corporation in Mandaluyong City. Allegro Beverage, one of the country’s largest importers and distributors of coffee machines, joined the UCC family in 2017.

According to Hubert Young, President and Chief Executive Officer of UCC Philippines, the addition of Allegro Beverage to the renowned UCC Group complements their business as they operate across the entire coffee value chain – from farm to cup.

Ceremonial Toast during the Grand Opening of Allegro Beverage Corporation’s brand new headquarters in Mandaluyong City.
L-R: Naoya Fujimoto, General Manager, UCC Philippines; Yasmin A. Vasquez, Chief Executive Officer, Allegro Beverage Corporation; Kosuke Fujishima, Executive Officer, UCC Holdings and Chief Operating Officer, UCC Asia Pacific; Ernesto Victorino, City Administrator of Mandaluyong; Koike Shunta, Chief Corporate Planning Officer, UCC Asia Pacific; and Hubert U. Young, President and Chief Executive Officer, UCC Philippines

“At UCC, we strive to create better lives for all through coffee,” said Young. He emphasized that the UCC Group is committed to driving positive change in the coffee industry, and this acquisition aligns with their vision to promote sustainable practices and support coffee communities worldwide. He further stated that UCC is dedicated to transitioning to 100% sustainably sourced coffee for all UCC brands by 2030.

According to Young, having Allegro Beverage as one of their business units will address the needs of the coffee community. “By collaborating with partners and leveraging on our business units, including Allegro Beverage, UCC aims to create a positive impact on individuals, society, and the environment,” he said.

Allegro Beverage has unveiled a state-of-the-art showroom and service center in Mandaluyong. UCC Holdings Japan Holdings acquired Allegro Beverage in 2017.
L-R: Koike Shunta, Chief Corporate Planning Officer, UCC Asia Pacific; Hubert U. Young, President and Chief Executive Officer, UCC Philippines; Yasmin A. Vasquez, Chief Executive Officer, Allegro Beverage Corporation; Ernesto Victorino, City Administrator of Mandaluyong ; Kosuke Fujishima, Executive Officer, UCC Holdings and Chief Operating Officer, UCC Asia Pacific; and Naoya Fujimoto, General Manager, UCC Philippines

The new Allegro Beverage showroom showcases premier coffee machine brands distributed nationwide, such as Nuova Simonelli and Victoria Arduino from Italy, Crem from Sweden, FRANKE Coffee Systems from Switzerland, Mahlkönig from Germany, among many others.

Additionally, the facility houses a service center for coffee machine maintenance.

Allegro Beverage products also include sauces, syrups, teas, oat milk, and top-of-the-line coffee roasted by UCC.

The company’s corporate clientele, which includes leading hotels, franchise chains, culinary and educational institutions, restaurants, and cafes, will now have access to an expanded range of coffee solutions and innovations.

“This year marks the 24th year of Allegro in the coffee industry. With all the changes, the addition of our new and beautiful showroom and service center, and of course, our new branding, the Allegro family is truly ready to be your partner in brewing new opportunities,” said Yasmin A. Vasquez, chief executive officer of Allegro Beverage.

She also revealed their plans to open a branch in Albay in October and another in Palawan. “These will be through our dealers, who will have their own brands but will carry all Allegro products,” she added.

Currently, Allegro Beverage has branches in Metro Manila, Cebu, Davao, and Pampanga, as well as dealerships in Bohol, Cavite, Laguna, Pangasinan, Quezon Province, and Iloilo.

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