Speakers discussed the latest in digital marketing and e-commerce and retail media trends as well as the role and future of AI in the industry
Manila, Philippines – Juan Saldivar, Chief Digital, Strategy and Accountability Officer of Entravision, recently met with members of the Philippine press as part of a business tour within the Asia-Pacific region. During the meeting, Saldivar shared global industry insights and discussed the company’s plans for Asia.
Entravision is a leading global advertising, media, ad-tech, and commerce solutions company that connects brands and apps to consumers via top platforms and proprietary advertising technology.
Entravision in APAC services over 700 clients in 11 markets with an experienced team of 120+ specialists focused on helping brands grow online through mobile app growth, social media, performance marketing, and retail media solutions. Mobile app clients in Asia benefit from a range of marketing solutions including Smadex, Entravision’s proprietary programmatic advertising platform.
Entravision was recently announced as the Authorized Sales Partner of Meta in Mongolia, adding to its existing roster of commercial partnerships with Twitter, TikTok, Spotify, and others in the region. Previous to Mongolia, the Company most recently added teams in Cambodia and Bangladesh.
“In a mobile, app-based society like the one we live in, only the brands that are engaging with their potential customers strategically and truly connect within these spaces succeed. Entravision helps clients leverage trends so they can achieve their performance and branding goals across digital media channels. The customer is at the heart of everything we do. This, together with our proprietary technology and optimization capabilities, places us in a privileged position to service Asia.
“In the Philippines, we are thrilled to serve hundreds of extraordinary agencies and brands. Our numbers show more than 100 well connected consumers with a full smartphone penetration. The Philippines is a thriving market with hyper-local solutions and a rampant digital advertising industry north of 500 million dollars,” said Saldivar.
Entravision has strategically evolved into a digital powerhouse, expertly connecting brands to consumers in Asia, Europe, Africa, U.S., and Latin America. The Company’s digital segment, its largest by revenue, offers a full suite of end-to-end advertising services in 40 countries.
“Entravision is committed to investing in Asia and expanding our presence in the region to help empower local and regional businesses through innovative and effective advertising solutions. I’m proud to lead the Company’s exciting journey in the region,” added Pieter-Jan de Kroon, President for Entravision Asia.
The Company’s commitment to providing excellence in solutions for its clients in every corner of the world is evident in its strategy of leveraging local expertise and insights. This strategy has allowed Entravision to continue to grow and expand, especially in APAC, where the Company has seen significant growth in recent years.
About Entravision
Entravision is a global advertising solutions, media and technology company. Over the past three decades, we have strategically evolved into a digital powerhouse, expertly connecting brands to consumers in the U.S., Latin America, Europe, Asia and Africa. Our digital segment, the company’s largest by revenue, offers a full suite of end-to-end advertising services in 40 countries. We have commercial partnerships with Meta, Twitter, TikTok, and Spotify, and marketers can use our Smadex and other platforms to deliver targeted advertising to audiences around the globe. In the U.S., we maintain a diversified portfolio of television and radio stations that target Hispanic audiences and complement our global digital services. Entravision remains the largest affiliate group of the Univision and UniMás television networks. To learn more about our company, visit our website at entravision.com or connect with us on LinkedIn and Facebook.
