THE past two pandemic years were not particularly focused on flying or fashion events.
However, given how well the Philippines’ tourism and fashion industries are currently doing and how they are both contributing to the country’s economic recovery, these have become rekindled passions.
The Asia Pacific Fashion Week (APFW), which was postponed for two years due to the pandemic, will finally take place in the USA in August 2022 at a time when international travel between the Philippines and the US has experienced a spectacular recovery and is once again at pre-pandemic levels.
In its first year, APFW is honoring the Filipino fashion designers. Eight young and talented Filipino designers from Europe, the United States, and the Philippines are displaying their work in APFW, which will begin at the iconic Hollywood Roosevelt Hotel on August 6, 2022, as part of the event’s objective to support up-and-coming fashion designers.
Los Angeles, where PAL flies twice daily from Manila, will serve as the “kick off” city for APFW in 2022 due to its growing significance in the global fashion industry.
Many fashion experts concur that Los Angeles is the place to be, with a steady stream of renowned designers establishing themselves there. After London, Milan, Paris, and NYC, LA is now considered the “fifth fashion capital” of the world.
Following the LA debut, APFW hosts a second fashion show the weekend of August 13 at the Decades Event Center in Las Vegas. Then, on August 20, 2022, the APFW travels to New Jersey, where it will be one of the special ancillary performances of “Fiesta in America 2022,” one of the largest and most enduring Filipino yearly celebrations on the US East Coast.
As an ambassador of the unique Filipino-style travel, Philippine Airlines has honored the creativity of local apparel designers ever since it was founded – akin to APFW’s advocacy. There was, in fact, a time when PAL had its flight attendants wear uniforms with a touch of Filipino culture in order to establish the Filipino national identity.
“Giving space to Filipino fashion talents in the global area is an idea whose time has come. And the timing of our partnership with Philippine Airlines is perfect,” said Roger Oriel, CEO of Asian Journal Multimedia Group (the media partner of APFW) and founder of APFW.
The Filipino designers to be featured in APFW will be flying from various places: Lionell Christian Lanuzo (from Milan), Jil&Jug Couture by Jugger Onate and Jil Lasaca (from London and Dallas), Alma Tomenio (from Las Vegas) and RACS fashion accessories by Racso and Wenelie Jugarap (from Brussels and Los Angeles).
Philippine-based designers showcasing their work in APFW are Toshimi Pacumbala, Angelo Dominic, Jian Lasala, and Dave Ocampo. For tickets and inquiries: [email protected]
