Lyndhurst, NJ – H Mart, the largest Asian supermarket chain in the United States, is proud to announce a new integration with NationsBenefits®, a leading supplemental benefits and healthcare fintech solutions provider.
Through this partnership, eligible H Mart customers with participating health plans can now use their NationsBenefits® Flex Card at all H Mart locations to purchase fresh produce, specialty ingredients, and over-the-counter wellness items that reflect their cultural food traditions.
Powered by NationsBenefits’ real‑time Basket Adjudication Service, the connection with H Mart allows members redeem their supplemental benefits right at store checkout for the culturally familiar foods they value.
H Mart President, Brian Kwon said, “At H Mart, we believe that culture begins at the table. Through our partnership with NationsBenefits, we are helping customers care for their health while staying connected to their identity and traditions. This collaboration marks a meaningful step toward real change for the communities we serve.”
Michael Parker, Co-CEO of NationBenefits said, “At NationsBenefits, we know that culturally relevant foods are integral to both health outcomes and daily life. Our partnership with H Mart makes it easier for members to access the ingredients they trust, right in their own neighborhoods or delivered to their doorsteps—reinforcing preventive care and long-term well-being.”
Through this partnership, H Mart goes beyond being a grocery destination — strengthening its role as a trusted partner in supporting the health and well-being of its customers. H Mart remains committed to honoring the diverse cultural backgrounds and lifestyles of its shoppers while continuing to deliver a meaningful and inclusive shopping experience.
About H Mart H
Mart is the largest international supermarket chain in America, originally renowned as the pioneer of Asian food in America. Starting in 1982 with its first store opening in Woodside, Queens, and H Mart has grown to include more than 100 stores across the 18 different states; including 5 modern warehouse centers and processing facilities.
As America’s premier food destination, H Mart offers the full assortment of Asian groceries as well as a broad range of everyday essentials to complement its full-scale offering to that of a traditional supermarket. H Mart is dedicated to serve the immediate surrounding communities as well as a broad range of multicultural customers.
H Mart’s success is due to a continuous commitment to the freshest ingredients in all its tasteful offerings, all the while never forgetting the importance of value. H Mart strives for the highest level of service and continuously works hard for customer satisfaction.
About NationsBenefits NationsBenefits® is a leading provider of supplemental benefits and fintech solutions and outcomes to the healthcare industry. NationsBenefits partners with managed care organizations to provide innovative healthcare, data analytics, gap closure, and fintech solutions aimed at driving growth, reducing costs, and delighting members. Combining its cuttingedge technology with targeted retailer partnerships, NationsBenefits empowers health plans to deliver impactful supplemental benefits to optimize member experiences and drive better health outcomes.
By simplifying processes to make smarter choices and expanding access to benefits solutions, NationsBenefits aims to improve each of its members’ quality of life through its revolutionary and comprehensive suite of offerings. To learn more, visit NationsBenefits.com.
