Fil-Am Author’s Book Tops Amazon’s Hot New Releases

Book shares tips that women can learn from the gracefulness and graciousness two Pinays, Marie Claire Lim Moore and her mother, Lenore Lim, who are successful in the corporate and art worlds, and happy at home.

The “Filipina American Sheryl Sandberg” holds “Don’t Forget the Soap” book launch and signing in New York on September 17th.

New York, NY (September 12, 2013) – The #1 book on Amazon’s Parenting and Adult-Child Relationships category was written by a Pinay who enjoys juggling her career as a top banking exec and growing family, fundraising for Filipino community events and promoting foreign direct investment in the Philippines.
Marie Claire Lim Moore is a Filipina-Canadian-American working mother and author of Don’t Forget the Soap. After spending the early part of her childhood in Vancouver, Claire moved to New York City and attended the United Nations International School. She went on to study at Yale, climb the corporate ladder at Citi and travel around the world. She met her husband, Alex, while working in Sao Paulo, Brazil and they married in Manila, Philippines shortly before moving to Singapore. Now Mom to Carlos and Isabel, Claire also manages the Global Client business for Citi in Asia.
From someone who is probably among the highest-ranking Filipina Americans in global finance, comes a book – not about the steps to take at the corporate ladder, or the tips to note to get the corner office, or get admitted in Yale, but a memoir of how her mother, Lenore Lim, an early education teacher and artist, taught her the importance of balance – in work and in love, in academics and socials, and in time and money.
Combining her Filipino upbringing, United Nations exposure, Ivy League education, and reminders from her mother, this Filipina American financial services guru was able to climb the corporate while keeping her feet on the ground. In “Don’t Forget the Soap,” new author, daughter, wife, mother and corporate leader Marie Claire Lim Moore shares how she was able to travel and work around the world, while keeping her ego in place, and her heart at home.
Lim Moore released her e-book on Amazon on September 10, and within 24 hours of its launch, it catapulted to the top spot in Parenting and Relationships and #11  in Women’s Biographies.
About the Book Launch and Signing
On Tuesday, September 17th, 6pm, Lim Moore will have her first book launch in New York – at the Philippine Center on Fifth Avenue. This week, the Filipino American community welcomes back one of the most influential Filipino American professionals who grew up, walked the streets of and climbed the corporate ladder in New York before taking on the world in South America and Asia Pacific in her new post as Citi’s Asia Pacific Regional Director in Singapore.
Friends old and new will help celebrate Claire’s debut in taking on yet another role, as an author. In her newest position, Claire hopes to share all the good stuff she’s learned from her Filipino parents, that proved useful as she navigated the UN, Yale, NYC and the world.
Claire’s first book launch and signing  is scheduled on Tuesday, September 17, 2013 at 6pm and will be held at the Philippine Center on Fifth Avenue in New York. The public is invited to attend. Don’t Forget the Soap is also available as an e-book on Amazon.com. (http://bit.ly/dontforgetthesoap)
About the Author
Marie Claire Lim Moore (October 30, 1976) is a Filipina-Canadian-American working mother and author of Don’t Forget the Soap. After spending the early part of her childhood in Vancouver, Claire moved to New York City and attended the United Nations International School. She went on to study at Yale, climb the corporate ladder at Citi and travel around the world. She met her husband, Alex, while working in Sao Paulo, Brazil and they married in Manila, Philippines shortly before moving to Singapore. Now Mom to Carlos and Isabel, Claire also manages the Global Client business for Citi in Asia. She enjoys juggling career and family and likes to throw in community and politics for fun by campaigning for US political candidates, fundraising for organizations that advance the role of women in business and promoting foreign direct investment in the Philippines. She is also a guest contributor at Sassy Mama Singapore.
www.facebook.com/marieclairelimmoore
www.twitter/com/MarieClaireLM
About Claire at Work:
Marie Claire Lim Moore is currently Asia Pacific Regional Director of Citi Global Client Banking responsible for 14 markets in Asia and over half a million customers. Claire has 15+ years of extensive international experience managing cross border consumer banking and payment products. She started her career in the Establishment Services Division at American Express where she managed strategic relationships with the company’s largest travel partners including Delta Air Lines. She left the firm in 1999 to join friends and former Yale classmates who were starting an internet company focused on small business needs. In 2001 she joined Citi Cards in the US where she led the shift from traditional to online marketing. In 2005 she started working on the international side of the business covering local markets including Brazil and the Philippines. Since then she has held various senior level positions including her most recent role as Asia Pacific Regional Director. Throughout her career, Claire has merged her passion for creating exceptional client experiences with the desire and drive for global innovation.
About the Book:
At the center of many good stories – inspiring, entertaining, admittedly corny – is Marie Claire Lim Moore. Ask her about the time she and her family sat down with former Philippine President Corazon Aquino. Or the time she built houses in Mexico alongside former American President Jimmy Carter. Equally engaging are her every day experiences and perspective on life. You will be interested to hear what she thinks is a relationship “deal breaker” or why Christmas should be regulated or why kids shouldn’t say, “I’m bored.”
After spending the early part of her childhood in Vancouver growing up with ‘80s sitcoms and Philippine People Power demonstrations, Claire moved to New York City at the age of twelve and attended the United Nations International School where she sang on stage with Debbie Gibson and received her high school diploma from Kofi Annan. She went on to study at Yale, climb the corporate ladder at Citi and jet set around the world.
Don’t Forget the Soap is a collection of anecdotes from different points in Claire’s life: stories from the tight-knit Filipino community in Vancouver mix with memories of her move to New York, experiences at Yale and travels as a young executive. Underlying this narrative is the story of a global citizen who does not want to forget the fundamental values that come along with the “immigrant experience” as she and her husband raise their children in the increasingly glitzy expat bubble of Singapore. Her parents continue to remain a big influence in her life and her mother’s reminders a grounding force. These stories will warm the heart and resonate with people of any culture.

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Find out why Claire Lim, whom I call the Filipina American Sheryl Sandberg, chose to devote her entire first book to what she learned from her mother Lenore Lim, whom she refers to as the Filipina Martha Stewart, Emily Post, and Clair Huxtable all rolled into one. Find out what we and the rest of the ladies out there, can learn from the gracefulness and graciousness of these two Pinays who are successful in the corporate and art worlds, and happy at home.
Don’t Forget the Soap is also available as an e-book and for download on Amazon.com
For more information, log on to www.amazon.com/author/marieclairelimmoore or follow Claire at www.facebook.com/marieclairelimmoore or twitter.com/marieclaireLM

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