Quick facts about Super Bowl 2016 advertising

Number of ads: 40+
Average cost of commercials in 2016:
30 seconds: $4.8 million
Per second: $160,000
Total ad spending in 2016 (adjusted for inflation): $376.8 million
Commercials to look out for
• Bud Light, featuring Amy Schumer and Seth Rogen
• Wix.com, which has partnered with DreamWorks Animation to also promote the upcoming release of “Kung Fu Panda 3”
• “Alice Through the Looking Glass,” a Disney film set for release in May. The commercial the voice of the Alan Rickman, who is famously known for portraying Severus Snape in the Harry Potter series and passed away on Jan. 14.
Making their debut:
• Paypal
• Colgate
• Amazon, featuring Alec Baldwin and Dan Marino
• Hyundai, featuring Kevin Hart and Ryan Reynolds in separate 60-second ads
• Pokemon
• LG
Automakers:
• Acura
• Audi
• Buick
• Honda
• Mini (BMW)
• Toyota
Super Bowl advertising over the years
• Adjusted for inflation, total ad spending on commercials during the Super Bowl from 1967 to 2016 is $5.9 billion
• Super Bowl commercial prices fell in five years: 1971, 1996, 2003, 2007 and 2010
• In 1973, the cost of a 30-second Super Bowl commercial cost $100,000
• In 1967, the first Super Bowl, ads cost $1,333 per second
• Total ad spending in the first Super Bowl in 1967 was $12.4 million (adjusted for inflation)
*Data from Ad Age and superbowlcommercial2016.org.