More Filipinos will soon have a taste of Singapore-quality products. FairPrice, a well-established and respected brand in Singapore, is making its first stop in the Philippines with the launch of its Own Brand products in the country.
Known as the largest grocery retailer in Singapore, FairPrice’s aims to make life better for all by providing goodquality, good value for money brands. FairPrice has a portfolio of 12 well-loved own brands, consisting of over 2,000 products sourced from over 55 countries globally, each passing through Singapore’s high quality standards. This includes FairPrice branded goods, with a wide offering across 54 categories, including its best selling snacks, FairPrice Potato Chips and Nuts.
“We believe that the Philippines would be the perfect first stop for the brand because many are familiar with Singapore-quality food items,” said Grace Chua, FairPrice Own Brands CEO. “Singapore is a popular tourist destination and also home to thousands of Filipinos. So, we’re looking forward to bringing our Own Brands to the Philippine market this year.”
As a Filipina herself, Ms. Chua added that she believes Filipinos will resonate with the brand’s Singapore-quality offering and unique flavors which can be enjoyed and served in their everyday meals.
Filipino foodies don’t have to wait long as FairPrice will make its debut at this year’s Singaporium at SM Aura in Taguig City, from August 18 to 27, 2023. They’ll get first dibs to FairPrice’s Chips and Nuts, including all-time favorites like its Original Potato Chips, Truffle Potato Chips, Roasted Cashew Nuts, and California Pistachios.
The FairPrice booth will have free samples, fun activities and, of course, bags of FairPrice-branded snacks that they can purchase during the whole event.