SM Hotels and Conventions Corp. and Shangri-La Group executives at the Shangri-La Santelmo Cove signing event. Seated (left to right): Sunny Paw – Group Chief Operating Officer, Shangri-La Group; Elizabeth T. Sy – President, SM Hotels and Conventions Corp.; Hans T. Sy – Chairman of the Executive Committee SM Prime Holdings Inc.; and Peggy Angeles – Executive Vice President, SM Hotels and Conventions Corp. Standing (left to right): Neil Rumbaoa – VP-Business Development, SM Hotels and Conventions Corp.; Bryan Chen – Vice President, Investment & Asset Management, Shangri-La Group; John Rice – Vice President of Operations (SEAA), Shangri-La Group; and Sylvia Zheng – Vice President, Strategic Initiatives, Shangri-La Group.
SM Hotels partners with Shangri-La Group to bring a new sustainable upscale resort to Hamilo Coast
SM Hotels & Conventions Corp. (SMHCC), the hospitality arm of SM Prime Holdings, Inc., is expanding into the premium island tourism segment with Shangri-La Santelmo Cove, a new coastal resort to be developed in Hamilo Coast, south of Manila, in partnership with the Shangri-La Group.
Set to open in 2031, Shangri-La Santelmo Cove will offer an elevated resort experience within one of the Philippines’ ecologically rich marine environments. The resort will feature approximately 40 villas and 50 rooms and suites, thoughtfully designed to complement the natural terrain and ocean views.
Nestled within a protected cove known for its vibrant coral reefs, sea turtles, and thriving marine biodiversity, the resort is envisioned as an immersive coastal destination that brings together world-class hospitality, thoughtful design, and environmental stewardship.
With the addition of Shangri-La Santelmo Cove, SMHCC continues to broaden its hospitality portfolio across distinct segments and destinations in the Philippines, from city hotels and convention facilities to leisure properties and now, premium island destinations.
“Shangri-La Santelmo Cove marks an important milestone in SM Hotels’ portfolio as we venture further into the island and leisure tourism landscape,” said SMHCC Executive Vice President Ms. Peggy E. Angeles. “Our partnership with Shangri-La Group brings together two organizations with extensive experience in creating distinctive hospitality experiences in the Philippines. Together, we look forward to developing a destination that not only showcases the extraordinary beauty of Hamilo Coast, but also demonstrates how luxury and responsible tourism can thrive alongside one another.”
The partnership brings together SMHCC’s experience in developing and growing hospitality destinations across the Philippines and Shangri-La Group’s global expertise in operating acclaimed resorts and hotels.
“Shangri-La Santelmo Cove presents a unique opportunity to celebrate the Philippines’ natural and cultural treasures,” said Mr. Sunny Paw, Group Chief Operating Officer of Shangri-La Group. “For more than two decades, Shangri-La has built a strong legacy in the country through our hotels and resorts in Manila, Boracay, and Cebu. The Santelmo Cove project is a natural and exciting extension of this journey across the archipelago, allowing us to introduce a new chapter of sustainable, nature-led luxury that reflects both the spirit of the destination and the values of our brand.”
For SMHCC, Shangri-La Santelmo Cove reinforces its commitment to developing hospitality destinations that create long-term tourism value while respecting the environments and communities in which they operate. The resort will also strengthen Hamilo Coast’s positioning as a destination where hospitality, nature, and responsible development come together.
“This project represents more than the addition of a new property to our portfolio. It is an opportunity for SM Hotels to help shape the next generation of Philippine leisure destinations,” Ms. Angeles added. “We are proud to partner with Shangri-La in creating a resort that allows guests to experience the beauty of the Philippines in a way that is both exceptional and mindful of its surroundings.”
* * *
About SM Hotels and Conventions Corporation (SMHCC)
SM Hotels and Conventions Corp. (SMHCC) is the hospitality arm of SM Prime Holdings Inc.
Currently, the SMHCC portfolio is comprised of ten (10) hotel properties with a combined inventory of more than 2,600 rooms and over 42,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Lanson Place Mall of Asia, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers (SMX Manila, SMX Aura, SMX Bacolod, SMX Davao, Olongapo City Convention Center, SMX Clark) and trade halls (Megatrade Hall and Sky Hall Seaside Cebu).
Follow us on: Facebook and LinkedIn by searching SM Hotels & Conventions.
For more information, please visit https://smhotels.com.ph/
About Shangri-La Group
Shangri-La Group is one of the world’s premier developers, owners and managers of hotel and investment properties which comprises office buildings, commercial real estate and serviced apartments/residences. The Group’s other principal activities include hotel management services as well as property development for sale. It currently owns and/or manages over 100 hotels globally in more than 75 destinations under the Shangri-La, Shangri-La Signatures, Kerry, JEN by Shangri-La and Traders brands. Prominently positioned in Asia, the Group has a substantial pipeline of upcoming hotel and mixed-use development projects in Australia, Chinese Mainland, Japan and Turkey. For more information, please visit https://www.shangri-la.com/group/.
