Penang International Travel Exchange 2019 Returns for the Second Year

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Penang, Malaysia: The Penang International Travel Exchange (PITE), a programme owned by  Penang  Convention  &  Exhibition  Bureau  (PCEB)  opened  today  at  the  Setia  SPICE Convention Centre.

With the 2-day B2B sessions and half-day forums happening at Setia SPICE Convention Centre and gala events held across Penang’s attractions, PITE this year welcomes 80 buyers from a total of 11 countries like China, the Philippines, India, Vietnam, Indonesia, Singapore, Thailand, Myanmar, Azerbaijan, the United States and the Middle East. The buyers will be joined with 50 sellers from the Malaysia leisure tourism and business events industry.

Also attending the launch include the Honourable Mr Yeoh Soon Hin (Penang State Executive Councillor of Tourism, Arts, Culture & Heritage), Mr Ashwin Gunasekeran (Chief Executive Officer of PCEB), and Mr Presanth Chandra (Managing Director of Apollo Conferences).

Organised by Penang-based Professional Conference Organiser (PCO) Apollo Conferences, buyers and the media will be exposed to the various products in Penang through B2B sessions and outdoor familiarisation trips with  Penang’s business events industry players. PITE also sees a half day forum with diverse speakers from the travel industry.

“PITE  is  a  programme  initiated  with  a  vision  to  further  expose  Penang’s  best  qualities  in enhancing  buyers’  and  the  media’s  experiences  through  a  curated  itinerary.  The  Business Events Penang industry is committed to provide the buyers first-hand involvement in the various activities and events,” said Ashwin Gunasekeran, CEO of PCEB in his speech this morning.

“I am certain that the PITE itinerary this year is filled with a fair amount of outdoor familiarisation activities in Penang, which includes site inspections to a few of the attractions that make up Penang,”  said  the  Honourable  Mr  Yeoh  Soon  Hin,  Penang  State  Executive  Councillor  for Tourism, Arts, Culture & Heritage.

There will also be networking events in the form of a heritage hunt around Penang, and exciting gala dinners within the itinerary that  will further allow engagement between the sellers and participants. Among the highlights of PITE 2019 are a gala dinner for the buyers on the iconic Penang Ferry, and networking events at The TOP and The Habitat. They will also get to sample the  UNESCO  World  Heritage  Site  and  other  parts  of  Penang  through  a  different  view  and exposure.

To capture their experiences here for lasting memory, PCEB is organising and sponsoring the

#PITE2019 Social Media Contest for the participants of PITE this year. There are 3 categories

– the Most Liked Post, the Most Number of Post and the Most Creative Post. The contest is opened   to   all   platforms   and   posts   have   to   include   the   hashtags:   #PITE2019   and

#Penang2020BEUnfiltered. “Each winner will receive full hosting for PITE 2020,” announced

Ashwin during the opening ceremony.

The first edition of PITE last year saw Penang hosting 120 buyers from India and 47 sellers from Malaysia. PITE returns next year from 6th – 10th October 2020.

The partners for PITE 2019 this year include:

1)         Apollo Conferences

2)         DoubleTree Resort by Hilton Penang

3)         Entopia by Penang Butterfly Farm

4)        Hotel Equatorial Penang

5)         Jazz Hotel Penang

6)         Lexis Suites Penang

7)         Malaysia Airlines

8)         Malaysia Convention & Exhibition Bureau (MyCEB)

9)         Olive Tree Hotel Penang

10)       Penang Hill

11)       Rapid Ferry

12)       Setia SPICE Convention Centre

13)       The Habitat Penang Hill

14)       The TOP Penang

15)       The Wembley

16)       Tropical Spice Garden

More information on PITE can be obtained at or you can email us at [email protected].

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