Skyworth Philippines announced the official launch of Gabbi Garcia as its first and newest brand endorser. The event occurred at Alta Guia in Taguig on January 12, 2024. Guests were encouraged to come wearing modern Barong and Filipiniana, establishing the ambiance of celebration not just of technology and entertainment but also the rich cultural tapestry of the Philippines. Through this partnership, Gabbi shared her different views and how it reflected on the vision of Skyworth of an “EyeCon of EyeCare TV”.
Beyond the role of an actress and global endorser, Gabbi Garcia is also a visionary and empowered woman. Along this, she advocated for positive change, evident in her life advocacies on body positivity, women empowerment, mental health awareness, gender inclusivity, and many more which was fitting for the role of an “EyeCon”. Likewise, Skyworth believed in changes that lead the future, hence honoring the different individuals who have made positive impacts in their communities.
The program covered her introduction as Skyworth’s brand endorser, an interactive Q&A session, official contract signing, and the brand’s messaging to the public. Furthermore, the event also announced the awardees for the Sky Hero Awards, a recognition program in partnership with Junior Chamber International (JCI) to honor unsung heroes contributing to community rebuilding after the COVID-19 pandemic.
Overall, the event did not only aim to promote Gabbi as its brand endorser but also to highlight the goal of Skyworth Philippines as a brand deeply rooted in Filipino culture and committed to creating an authentic and meaningful connection for the Filipino community.
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