The power of direct marketing
Have you ever received an email, a flier on your car, shopping catalogues in the mail, a promotional letter from your cable provider, or have seen television commercials, banner ads,…
Read More
Is it time to hire a marketing agency?
Tell me about your day. Do you find yourself working into the wee hours of the night thinking about customers and growing your business? Do you believe that saving a…
Email: Spam or gold?
Did you know that email is the number 1 digital platform to generate qualified leads? For some, you might associate email with unwanted spam. Nobody wants unsolicited mail just like…
4 ways to reach millennials
Do you constantly scratch your head thinking, “Wow I really do not understand young people these days.” Do you look at kids and wonder why they can’t go anywhere without…
3 types of endorsements to use for your business
How much would you pay Manny Pacquiao to endorse your business? Envision this. Manny would be in all your advertisements: TV, Radio, Billboard, and Internet. He would be available for…
Digital marketing trends you can’t miss
Congratulations! You have successfully braved past the first quarter of 2015! By now, some of you might be looking for some ideas to supercharge your business. In this article, I…
Like, Share and Tweet: Expanding your business by getting social
It’s the New Year and if you’re like most, you’re thinking about what your resolutions will be this year. You might be thinking of getting into shape and losing some…
Connecting with your customer face-to-face
The holiday season is upon us and is my favorite time of the year! Not only do I get chance to catch up and have a feast with my family…
Public relations
If you have been thinking about marketing your company or brand, you have probably heard these buzz words: paid media, owned media, and earned media. You might be asking yourself…
Media channels for advertising
What is the first thing you do when planning for your daily commute? You probably watch the news, check for train or bus delays on the internet, or check a…
Getting the word out with advertising
One thing I truly enjoy about my job is my relationship with my clients. I get to speak with CEOs, Presidents from large corporations and small business owners from various…
How will you increase your profit? Marketing is the answer
Have you ever found yourself asking this question? I asked myself the same 20 years ago, but found the answer. I’ve had many opportunities to work with Asian-owned small and…