Consumers hold the power to shape the economy — the February 28 Economic Blackout seeks to highlight how collective action can challenge corporate influence and advocate for change. “Designed by Freepik” http://www.freepik.com
On February 28, 2025, a grassroots movement known as the “Economic Blackout” is set to unfold across the United States. Spearheaded by The People’s Union USA, this initiative calls on consumers to halt all non-essential purchases for a day, aiming to spotlight the influence of corporate power and the potential strength of collective consumer action.
The Origins of the Economic Blackout
The movement stems from growing public frustration over rising living costs, wage stagnation, and perceived corporate overreach. The People’s Union USA, founded by activist John Schwarz, known as “theonecalledjai” on social media, emerged as a platform to unite Americans against systemic corruption and corporate greed. The organization is non-partisan and inclusive, welcoming people from all walks of life to join the fight for economic justice and consumer rights.
Goals and Message
Organizers of the blackout hope to demonstrate the critical role consumers play in driving the economy. By refraining from shopping at major retailers like Amazon and Walmart or avoiding fast-food chains, participants aim to send a clear message: consumers hold power, and collective action can prompt systemic change.
Potential Economic Impact
While the immediate financial dent of a one-day boycott may be limited, the symbolic value is significant. Economists suggest that if enough people participate, the blackout could disrupt daily revenue flows for large corporations, drawing attention to consumer grievances and potentially influencing corporate policies.
Participation and Public Reaction
The success of the blackout depends largely on participation. Similar past initiatives have had mixed results, with awareness often outweighing direct economic impact. However, the rise of social media and digital organizing tools may bolster participation this time around, amplifying the movement’s reach and resonance.
