The Philippine Retirement Authority (PRA) has been recognized as the agency with the Best Travel Marketing Effort under the Outstanding Achievement Awards category at the prestigious 35th Annual TTG Travel Awards 2026 in Bangkok, Thailand.
Representing the PRA, General Manager and Chief Executive Officer (CEO) Roberto Z. Zozobrado, together with the Executive Committee, accepted the award during the event held at the Centara Grand & Bangkok Convention Center.
Awarded by TTG’s editorial panel, this special recognition honors the organization with exceptional marketing, relationship-building efforts, and branding initiatives that create a lasting and transformative impact across the Asia-Pacific travel community.
This victory stands as a testament to the collective dedication, hard work, and unified vision of the team in establishing PRA as the region’s leading government agency, championing the Philippines as a premier retirement destination not only in Asia, but in the whole world.
The award recognizes branding and marketing initiatives that serve as an inspirational model for the travel industry. PRA’s winning campaign was driven by the collaborative efforts of its personnel across all divisions, who worked to strengthen the industry partnerships, promote its flagship initiative Special Resident Retiree’s Visa (SRRV) program, and actively showcase the advantages of the Philippines as a retirement destination on the global stage.
PRA continues to attract retirees seeking a high quality of life, highlighting the country’s natural beauty, affordability, welcoming community, and renowned Filipino hospitality.
This shared achievement comes at a vital moment, closely following the country’s recent back-to-back recognition as the World’s No. 1 Retirement Destination in the Retirement Abroad Index 2026 by the Expatriate Group and Asia’s Best Retirement Destination at the 2025 TripZilla Excellence Awards.
The TTG Travel Awards has been recognizing the best of the Asia-Pacific’s travel industry since 1989. Organized by TTG Asia, with support from TTG Travel Trade Publishing titles, the annual event honors stellar organizations and individuals across Travel Supplier, Travel Agency, and Outstanding Achievement categories.
