Manila, Philippines — As global uncertainty continues to reshape industries, business leaders are being urged to make a critical choice: pull back or reposition.
For PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla, the direction is clear.
“When uncertainty rises, leaders don’t retreat—they reposition.”
This mindset anchors the 18th PHILSME Business Expo & Conference, happening May 22–23, 2026 at the SMX Convention Center Manila—positioned as the largest edition to date.
“In times of war and rising oil prices, the businesses that stay visible, connected, and informed are the ones that win the market,” she added.
Why showing up matters now
At a time when many businesses are holding back, PHILSME highlights three critical advantages for those who step forward:
- Access to cost-reducing solutions
- Direct connections to decision-makers
- Market visibility while competitors stay quiet
“The market doesn’t stop during uncertainty—it shifts. And those who show up early are the ones who capture the opportunities others miss.”
High-value conversations on stage
One of the most anticipated panel discussions, “Market Makers: Women Designing Their Own Tables,” will feature:
- Ace Gapuz — CEO, Blogapalooza Inc.
- Wandalyn Tan-Calupig — CEO, Caltan Training and Consultancy
- Trixie Esguerra-Abrenilla — CEO & Managing Director, PHILSME
- Tina De Guzman — Founder, Pinay Girl Boss
The expo will also feature key business leaders including:
- Boni De Jesus — President, Kapayaman
- Jojo Apolo — CEO & Founder, SureSuccess Global Training Consultancy
- Ed Cervantes — Business Leader and Entrepreneur
From access to advantage
While visitor registration remains free, PHILSME introduces a VIP Pass designed for serious networkers—offering access to curated spaces such as the VIP Lounge for deeper, high-level business conversations.
“In volatile times, invisibility is more expensive than participation,” Esguerra-Abrenilla emphasized.
Entrepreneurs and professionals may register for free visitor access or upgrade to VIP Pass at:
https://philsme.com/ticket/
