“My Mother” highlights Vice President Harris’ lifelong commitment to fighting for the American people.
Campaign also bolsters staffing in battleground states, previews paid media push outlining the stakes of this election for Asian American communities.
Today, the Harris-Walz campaign released “My Mother,” its latest ad airing across the battleground states that speaks directly to Asian American voters about Vice President Kamala Harris’ personal story.
The 60-second television and digital ad – the campaign’s third ad targeting Asian American communities in the last month – features Harris’ remarks at the Democratic National Convention paying tribute to her mother. It also spotlights the Vice President’s unshakable determination to stand up for the people, a value that has underpinned her extensive career in public service – from the courthouse to the White House.
Asian American voters in Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin will see “My Mother” across an array of digital channels like Meta, Snap, YouTube, Connected TV, iHeart Radio, and Pandora. And starting this week, the ad will air on nearly 70 different broadcast outlets serving diverse Asian American audiences – including The Filipino Channel (TFC), Crossings TV, Chime TV, SBS TV, MBC24 TV, KHMER TV, CNN-News 18, NTV Bangla, GEO TV, ITV Gold, TV Asia, and elsewhere.
“Vice President Harris has never forgotten the values she learned from her mother that have shaped her lifelong commitment to stand up for people – a story that millions in our communities can relate to,” said Harris-Walz Asian American, Native Hawaiian, and Pacific Islander Spokesperson Andrew Peng. “While Donald Trump looks to take us backwards, Vice President Harris will chart a new way forward to advance opportunity, dignity, and safety for the American people.”
Asian Americans, who make up the nation’s fastest-growing voting bloc, are a key part of the Harris-Walz campaign’s winning coalition and had the largest voter registration increase of any group compared to the 2020 election cycle. With less than 50 days until Election Day, Team Harris-Walz will soon have dedicated Asian American voter engagement staff in every single battleground state, and the campaign is aggressively bolstering its efforts to reach Asian American voters in several ways – including through extensive paid media, virtual and in-person events, the mobilization of roughly a dozen grassroots affinity groups, and the rollout of a comprehensive fact sheet outlining how Vice President Harris and Minnesota Governor Tim Walz are delivering for Asian American communities.
“My Mother” is part of Team Harris-Walz’s historic $370 million in digital and television advertising reservations between Labor Day and Election Day. The campaign plans to launch additional digital, TV, radio, and print ads in the weeks ahead sharing Vice President Harris’ message and the dangers of Trump’s Project 2025 agenda directly with Asian American voters.
VICE PRESIDENT KAMALA HARRIS: My mother was a brilliant five-foot-tall brown woman with an accent. And it was mostly my mother who raised us.
She taught us to never complain about injustice, but do something about it.
So, at a young age, I decided I wanted to do that work. I wanted to be a lawyer. Because I believe everyone has a right to safety, to dignity, and to justice.
On behalf of my mother…
On behalf of Americans like the people I grew up with…
People who work hard, chase their dreams, and look out for one another…
And everyone whose story could only be written in the greatest nation on Earth…
I accept your nomination to be President of the United States of America.
I’m Kamala Harris and I approve this message.
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Paid for by Harris for President
