The Hotel Sales and Marketing Association of the Philippines establishes a platform where travel and tourism professionals can gain knowledge and skills to enhance their international career prospects
(Pasay City, September 7, 2023)… Driven by its advocacy to empower Filipino hoteliers to become world-class leaders in the hospitality industry, the Hotel Sales and Marketing Association (HSMA) is launching its first HSMA Hospitality Summit on October 12 at the Manila Marriott Hotel Manila in Pasay City.
With the theme “Elevate the Game: Taking the Lead Towards Global Competitiveness,” the HSMA Sales & Marketing Summit will tackle topics such as “Recovery in the Hospitality Industry,” “Developing Globally Competitive Filipino Hoteliers,” and “Consumer Behavior and Brand Management in the Digital Age.”
These talks will be led by some of the best leaders in the travel, tourism, and hospitality industry, including Jonathan Ravelas, CTA, Managing Director at eManagement for Business and Marketing Services(EMBM), a prominent private analyst in the Philippines known for his extensive expertise in the country’s economic landscape; Wilma Estaura, Group Director of Human Resource at Ayala Hotels and Resorts.
Panel discussions on “Globalizing Homegrown Brands and ‘Filipinizing’ International Brands” and “Career Journey of Industry Leaders: The Lessons, the Wins, and Everything in Between” will also be held at the day-long event, and will gather other leading figures in hospitality, such as Sophia Hilario-Altamirano, Market Director of Sales, Distribution and National Sales Office of Marriott Philippines, who brings with her years of expertise in sales, brand, digital marketing, public relations, revenue management, distribution and hotel operations; James Montenegro, who leads the Philippines’ visionary team of Chroma Hospitality as its country manager, thanks to his 29 years of experience in the hotel industry; Cleofe Albiso, Managing Director of Megaworld Hotels, who was recently named the Rising Star in Travel for 2023 by Travel Daily’s Inspiring Women in Travel Asia awards;
, Senior Vice President and Head of Sales and Operations of Discovery Hospitality, whose career in the industry spans over three decades; Bruce Winton, Multi-Property Vice President in the Philippines for Marriott International, who has been with the company for 33 years; Ms. Peggy Angeles, SM Hotels and Convention Corp’s Executive Vice President, who has decades of experience in the industry, working with topnotch hotel chains and Arthur Gindap, Senior Vice President and Business Unit General Manager of Robinsons Hotels and Resort, who is focused on driving the growth of the company’s hotel brands both local (GO and Summit Hotels) and international (Crowne Plaza Manila Galleria, Holiday Inn Manila Galleria, Dusit Thani Mactan Cebu and Westin Manila).
“We look forward to hosting this exciting summit to equip our sales and marketing leaders with the skills required to manage the demands of our constantly changing (hotel) industry,” says Loleth So, HSMA President and Area Director of Sales and Marketing of Megaworld Hotels and Resorts. “As we continue on our road to
recovery, it is through these kinds of events that we can gain critical insights to improve our travel, tourism, and hospitality as a whole and make it more competitive.”
Elevate the Game: Taking the Lead Towards Global Competitiveness – the 1st HSMA Sales & Marketing Summit is on October 12, 2023 at the Manila Ballroom, Manila Marriott Hotel. The event is open to both HSMA members and non-members. Regular non-member rate is P4,500 per person, while members get a special rate of P3,500 per person. To register and for more information, contact Riza Pangan at +63 917 804.127, and email – [email protected]
