As a way to attract foreign travel to the Philippines during the holiday season, the Department of Tourism (DOT) has revived an incentive program that encourages Filipinos to invite foreigners to visit the country.
The Bring Home A Friend (BHAF) campaign aims to promote the Philippines by calling on Filipinos and Filipino expatriates to bring along qualified foreigners to the country for a chance to win an exciting array of prizes.
The BHAF campaign was first introduced in 1994 in order to boost international arrivals, particularly during the holiday season.
“This is truly a wonderful opportunity to share the beauty that is our home, the Philippines,” Tourism Director Richmond L. Jimenez said at a media launch in Carson, Calif. on Friday, October 9. The DOT has called upon several high-profile tourism “ambassadors” to encourage travel to the Philippines including professional boxer Brian Viloria, Los Angeles Lakers point guard Jordan Clarkson and race car driver Neil Alberico, who encouraged all Filipinos — young Filipino Americans, in particular — to visit the motherland.
“I’m so stoked to have been flying the Filipino flag for many years, and I’m really honored to promote tourism to the Philippines because it’s something that I’m really passionate about,” Alberico, 25, said at the media launch.
To celebrate the high stakes promotion, the media launch included a sensational performance by renowned jazz singer Mon David and appearances by Binibining Pilipinas pageant contestants Kylie Nishida and Asia Aragon.
According to the Philippine Department of Foreign Affairs (DFA), 9.1 million Filipinos live or work abroad, with more than 3 million residing in the United States and a little more than 2 million working in the Middle East.
Australia, Hong Kong, Malaysia, China, Japan and Italy also have large communities of Filipinos.
“The Bring Home A Friend’s relaunch comes at a perfect time when Christmas season is upon us and we can promote our beautiful motherland during the season of giving and family, which is what we’re all about,” Jimenez said at the launch.
To qualify for the program as a sponsor, individuals must be: a) 18 years old or over and, b) be either a Filipino with dual citizenship living in the Philippines or abroad as a resident or overseas worker, or a foreigner living in the Philippines permanently or temporarily for a minimum of six months before the raffle.
To qualify as an invitee, individuals must: a) hold a foreign passport or dual citizenship living abroad for a minimum of six months before the raffle b) have traveled to the Philippines during a certain period of time.
Prizes available to the sponsors include a condominium provided by Megaworld Corp. located in Eastwood, Libis (1st prize), a brand new Toyota Vios (2nd prize), and a P200,000 gift certificate from Duty Free Philippines (3rd prize). The sponsors’ foreign invitees can win round-trip business class plane tickets and trip packages to Palawan, Cebu and Davao City — with all-expense paid stays at various resorts.
To register for the promotion, sponsors must log onto the official BHAF website (www.bringhomeafriend.online) and sign up for Sponsor Registration. Then, they must log in and fill out the Invite a Friend Now form which sends invites to prospective guests; sponsors may send as many invites as desired.
Invitees will then receive an email and will need to fill out an application that requires uploaded photos of their passport, airline ticket and boarding pass as proof of travel.
Once the application and all the relevant documents are submitted, invitees will receive an email with coupon numbers. Depending on the invitee’s current residence, invitees will receive two or three raffle entries: folks from Asia and Australia/Oceania will receive two entries and those that hail from Africa, the Middle East, Europe and North and South America will receive three entries.
The promotion is valid from October 15, 2017 to April 15, 2018. Prize winners will be announced shortly after the promotion ends.
To register or to find out more information on the BHAF campaign, visit http://bringhomeafriend.online.