Hennessy V.S inks partnership with tattoo virtuoso, Scott Campbell

Hennessy V.S inks partnership with tattoo virtuoso, Scott Campbell

Hennessy Very Special (V.S), the world’s #1 Cognac, announces the latest edition of its Very Special Limited Edition series with a new bottle design created by American tattoo artist Scott Campbell. In continuing a legacy of artistic collaboration that spans centuries, the new bottle serves as an embodiment of Hennessy’s dedication to the art of blending by overlapping two very different, very old traditions: tattoo artistry & Cognac making. Over the past few years, Hennessy has collaborated with groundbreaking artists such as Kaws, Futura, Os Gemeos, Shepard Fairey and Ryan McGinness to create a new Hennessy Very Special Limited Edition bottle every year.

An artist like no other

Celebrated as one of the brightest new faces on the art scene, Scott Campbell owns the legendary Saved Tattoo parlor in Brooklyn, NY, where he boasts a client list spanning New York’s art, design and fashion elite. Scott has the distinctive style of a pioneer & innovator – a true trailblazer that has continued to push the boundaries of his craft in mediums other than skin. In fact, the maverick is dubbed as “everyone’s favorite tattoo artist”.

Experimenting is also the main foundation of Scott Campbell’s endeavors with fine art. Using mediums as different as canvases, wood panels, hundred dollar bills, ostrich egg shells and even police cars, Campbell loves to lift some of the most iconic imagery and narratives of tattooing and use them in different contexts in a playful way: “It’s really satisfying to be able to take some of the superstitions, the magic and the emotions that are wrapped up in tattoo symbolism and to communicate them through other mediums, and watch them take entirely new and unexpected meanings.”

This versatility, along with the unique attention to detail and craftsmanship Scott Campbell dedicates both to his artwork and his tattooing is what prompted Hennessy to invite the Los Angeles-based artist to create his own Hennessy Very Special Limited Edition design in 2016.

“Scott Campbell has a signature style that draws on past and present, combining ancient cursive script with a modern eye and execution, which is a perfect visual metaphor for how we at Hennessy honor our own craft,” comments Giles Woodyer, Senior Vice President, Hennessy. “Scott’s talent, passion and commitment to his craft reflect the same principles that have driven Hennessy for over 250 years.”

The spirit of artistry finds its new wings

Always keen to infuse his artwork with traditional tattoo symbolism and narratives, Scott Campbell built his label design around a pair of wings, a very iconic and very popular motif in tattoo culture: “Wings mean different things to different people, but I think universally they’re a symbol of freedom, travel and the ability to decide where you want to go. That’s what I wanted to capture in the design.”

In addition, Scott Campbell based his work on his own history, and on the unique “ornamental calligraphy” style the artist has developed while inking scripts on people’s skin throughout the years: “When someone comes to me and wants their child, their wife or their husband’s names tattooed on their arms, it’s my job to give that name great consideration, and render it in a way that does their love for that person justice. In working with this Hennessy Very Special Limited Edition bottle, it was a very similar thing: here is something that has been cared for and nurtured for hundreds of years, so it’s my job now to render this label design in a way that is respectful of all that consideration.”

Scott Campbell describes his art for the V.S Limited Edition as a “conversation between two people, times and places. It’s two seemingly opposite worlds.” Inspired by James Hennessy’s penmanship, the artist infused the V.S label with his own sensibility, drawing a design based on a pair of wings, a universal symbol of freedom and travel that also invites the viewer to project personal understanding onto it. “As an artist, I think that the ultimate accomplishment is to make the viewer feel curious. If a work inspires the curiosity to consider it a little longer, to adopt it in a way, then I think it is a success,” he notes. Decorative elements feature an intricate, highly graphic silver and black motif incorporating Hennessy Very Special’s three stars, an iconic signature of the brand that also happens to correspond with Scott Campbell’s lucky number. On the back label, Scott Campbell emblazoned the quote “Love without Hesitation” because, he observes, “I deeply believe that once you can love without hesitation, you become invincible.”

Truly, a blend of artistry that only the bold can embrace.

About Hennessy Very Special

Quintessentially Hennessy, Hennessy Very Special is a reference in the art of blending for its unique style. Hennessy Very Special is the modern incarnation of Hennessy’s Three Star and the world’s most popular Cognac. The union of warm-hearted and full-bodied flavors, Hennessy Very Special endures through the ages and seduces connoisseurs searching for a very special moment.

On the nose, Hennessy Very Special brings together an intense and fruity character with pleasant oaky notes. In the mouth, powerful flavors evoke grilled almonds, supported by the fresh, lively notes of the grapes.

Demanding in its creation, yet immediately satisfying in its tasting, Hennessy Very Special marks its inimitable style across time. As a reflection of Hennessy’s know-how, Very Special’s audacious personality is the result of carefully selecting only the most expressive and distinctive eaux-de-vie. After several years of maturation in French oak casks, the eaux-de-vie are then blended with the mastery and consistency unique to the Maison Hennessy.

Share Hennessy Very Special to create a unique tasting moment. Savor it neat, on ice or with a mixer and reveal its character. And together, marvel its newest bottle helmed by Scott Campbell.

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