Tokyo — The Department of Tourism (DOT) on Wednesday got the commitment of Japan Association of Travel Agents (JATA) to promote new Philippine destinations the same way they marketed Cebu to become Japanese tourists’ favorite destination.
DOT Secretary Wanda Teo personally received the good news during a courtesy call on JATA Chairman Hiromi Tagawa in their Tokyo headquarters.
“I came here today hoping to invite your esteemed members to help us get a bigger share of the Japanese market. With your reputation as the oldest and biggest travel association in Japan, you could easily encourage more Japanese tourists to come see the Philippines again. We have a lot of new and emerging destinations like Laoag, Siargao, Iloilo, Palawan, Clark, and Davao to consider,” the tourism chief told Chairman Tagawa.
According to Secretary Teo, the DOT is pursuing a more aggressive Philippine tourism campaign in the Japanese travel market, as it eyes new targets and niche segments such as the Joshi tabi or Japanese lady travelers, among others.
“We hope Japan would rise to become our top source market of tourists from its current spot as the fourth largest outbound travel. The Philippines has so much more to offer than just our beautiful beaches, as we are also a MICE destination, diving and ecotourism, shopping, gastronomy, sports and adventure tourism, she added.
JATA Chairman Tagawa will call a membership meeting right away to discuss plans of promoting the next big Philippine destination.
Tourism Secretary Wanda arrived in Tokyo Tuesday to accompany President Rodrigo Duterte on his three-day Official Working Visit to the Japan, along with a delegation composed of other cabinet members and business leaders.
She is joined by DOT Undersecretary Benito Bengzon, Jr. and Tourism Infrastructure Enterprise Zone Authority Officerl-in-Charge Atty. Guiller Asido