Unabated influx of Korean visitors helped drive up total tourist arrival to 393,589 in September, up by 7.46 percent from the same period a year ago, according to the Department of Tourism (DOT).
According to DOT data released this week, at least 115,147 visitors that constitute 20.72 percent of the total tourist arrivals, are Korean nationals.
The spike was also driven by growth rates from top source markets such as China, with an arrival contribution of 53,015, outranking the USA which provided 51,866 arrivals. Japan came fourth 43,525 arrivals. Trailing behind are Taiwan with 20,773 arrivals and Australia with 17,584 visitor count.
“We are well underway to achieving our target of six million international visitor arrival by the year’s end, thanks to the support of all stakeholders in the tourism sector,” DOT Secretary Wanda Tulfo-Teo.
Meanwhile, visitor receipts from January to September of 2016 swelled by 5.76 percent with Php 178.48 billion (or US$3.8 million) total versus the Php 168.75 billion earnings for the same period in 2015.
Among the top markets, Canada registered the highest per capita expenditure. In average, a Canadian visitor spent Php 76,670.97 during their stay. Visitors from the United Kingdom came second with per capita spending of Php 47,433.21. Korea followed with Php 43,963.64 per capita expenditure.
As of September 2016, the country has welcomed a total of 4,464,992 visitors, 12.08% higher than the accumulated 3,983,627 arrivals in the same period last year, making DOT’s 6-million target arrivals on track.
“The growth in tourism figures can be attributed to massive marketing campaigns of the tourism department to increase awareness on different Philippines destinations,” Teo also said.