The word is out. The catchphrase has caught our attention. There is a buzz ringing in everyone’s ears and the music seems to be euphonic instead of dissonant. Since the unveiling of the Department of Tourism’s latest campaign, people have been talking about and spreading the word across the streets and the cyber walkways of the internet. This is just what the doctor ordered, to have Filipinos exchanging views and making the tagline “It’s More Fun in the Philippines” viral.
Despite the spread of memes (defined by the Oxford dictionary as an image, video, etc. that is passed electronically from one Internet user to another.) that seem to poke fun at the campaign, humorous publicity will remain publicity. This seems to only add to the “fun” factor of this endeavor, with Filipinos stretching the limits of their creativity and flexibility of their funny bones to portray the Philippines in a not so serious way but not going overly destructive. It’s like a do-it-yourself project that will reap benefits beyond expectations. Surely, there will be a crop of naysayers who will throw their share of mud, but it will all be a part of a grander sculpture that is still being shaped and perfected.
So let us get caught on this fun run and navigate through the various obstacles that may come along the way. As Filipinos, we are sending a message to the world that we really are a people with hormones of happiness coursing through our veins and it is indeed fun to run and roam around these humble and beautiful shores.
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Mango Tours is a provider of quality, affordable and convenient travel services that include low-priced airline tickets, customized Philippine and International Tour Packages, Cruises, Land Transfers, Passport and Visa Concerns. It is the #1 producer of reliable travel services particularly when it comes to Philippine travel arrangements to the Filipino-American community in the US Mango Tours is able to provide its customers with a number of travel options at affordable rates because of its consolidator contracts with over 11 airlines. Book your travel bookings with Mango Tours by calling its 24/7 U.S. toll-free number at 1-866-2-MANILA (1-866-2-626452). Visit www.mangotours.com to know more about its latest promos and travel offers.*
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