Leelin Bakery and Café launches ‘Ensaimadness’ campaign

Leelin Bakery and Café launches ‘Ensaimadness’ campaign

Move over, doughnut! Step aside, cupcake!

There’s a new dessert snack that’s about to drive people crazy in America and it’s none other than our very own ensaimada!

Leelin Bakery and Café is pleased to announce the launch of “Ensaimadness”, a new campaign that proudly promotes the Filipino brioche bun as Gourmet Ensaimadas, all dressed up and covered in extraordinarily delectable glaze flavors with generous sprinkles of the most colorful and yummiest toppings.

The soft and creamy Gourmet Ensaimadas come slathered with your choice of six different unique glaze flavors: Ubelicious, Naughty Berry, Honeydewdis, Choco OMG, Mocha Loca and Creamy Dreamy. With a wide range of colorful toppings such as mini marshmallows, almond praline, oreo bits, fruit loops, chocolate shavings, cashew praline, ube crumbs, sunflower m&ms, rainbow sprinkles, and choco drip, you can absolutely go crazy creating your very own “Ensaimadness”!

Usually enjoyed as a snack or dessert, the traditional Filipino ensaimada is made from flour, water, sugar and eggs, then patted with butter and sugar or topped with grated cheese. During the holidays, it takes center stage when served as part of the holiday meal.

“With our Ensaimadness campaign, Leelin Bakery and Café aims to totally transform the traditional ensaimada or brioche bun into the new and innovative Gourmet Ensaimada that is poised to overtake the popularity of the ubiquitous doughnut and cupcake in the months ahead, “ explained Leelin Enterprises president Mendrei Leelin.

Menard Leelin, president of Goodness Corporation of California (GCOC) which is the manufacturing arm of Leelin Enterprises, added: “The classic ensaimada variants will still be available at all our stores but we are most excited to offer this innovative take on a traditional Filipino favorite. Our goal is to make our Gourmet Ensaimadas available to mainstream customers and young Filipino Americans so that they can also come to appreciate and love all these wonderful products that we Filipinos enjoy all the time.”

For more information, log on to www.leelinbakerycafe.com and follow on Facebook, Twitter, Instagram, Foursquare and YouTube.

The Leelin Bakery and Café Gourmet Ensaimadas are available at the following locations:

11489 South Street

Cerritos, CA 90703

Tel. no. (562) 924-5990

2700 Colorado Blvd. Ste.110 (inside Eagle Rock Plaza)

Los Angeles, CA 90041

Tel. no. (323) 543-2676

8340 Van Nuys Boulevard

Panorama City, CA 91402  

Tel. No. (818) 891-5253

16130 Nordhoff  St.

North Hills, CA 91343

Tel. no. (818) 895-9100

2429 So. Azusa Avenue

West Covina, CA 91792

Tel. no. (626) 964-1811

207 So. Vermont Ave.

Los Angeles, CA 90004

Tel. no. (213) 382-2351

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