This Week in Consumer

Giancarlo Pacheco

Giancarlo Pacheco Giancarlo Pacheco is the Co-Founder and CEO of PCA, a full-service Asian marketing and communications agency with offices in Los Angeles and New York. For over a decade, the agency has been a leader in providing integrated campaigns for Fortune 1000 companies. PCA has served a wide array of clients including Gilead Sciences, Pernod Ricard, Jollibee Foods Corporation, AARP, Live Nation, PepsiCo, and City National Bank. For more information, please visit

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Columns Archive

The power of direct marketing

Have you ever received an email, a flier on your car, shopping catalogues in the mail, a promotional letter from your cable provider, or have seen television commercials, banner ads, or outdoor advertising? If you answered yes, then you have … Continue reading

September 05, 2015

Is it time to hire a marketing agency?

Tell me about your day. Do you find yourself working into the wee hours of the night thinking about customers and growing your business? Do you believe that saving a penny is better than investing a penny?  Does a jack … Continue reading

July 18, 2015

Email: Spam or gold?

Did you know that email is the number 1 digital platform to generate qualified leads? For some, you might associate email with unwanted spam. Nobody wants unsolicited mail just like nobody wants unsolicited phone calls. However, if you have ever … Continue reading

June 11, 2015

4 ways to reach millennials

Do you constantly scratch your head thinking, “Wow I really do not understand young people these days.” Do you look at kids and wonder why they can’t go anywhere without their phones? I would like to think it wasn’t that … Continue reading

May 16, 2015

3 types of endorsements to use for your business

How much would you pay Manny Pacquiao to endorse your business? Envision this. Manny would be in all your advertisements: TV, Radio, Billboard, and Internet. He would be available for publicity events endorsing your company and products. These can be … Continue reading

April 09, 2015

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